The economy as a whole in 2019 has been average, and this outbreak is just worse.


Even the boss of the well-known chain restaurant "Xibei" said: "if the epidemic continues, the cash flow can only last for three months. "


Foreign trade factories are even worse


At first, the trade war has made the foreign trade enterprises dying, and now there is the epidemic again.


The factory can not resume production, the exhibition dare not go, orders temporarily dare not receive, income stagnation. But the cost is not idle: the field rent should continue to be given, and the employees' wages should be paid.


This year, as soon as the industry comes up, it will directly enter the difficulty of hell mode.


Affected by the epidemic, the real industry has undoubtedly entered a "window period". (can't do anything)


What can the boss of a foreign trade enterprise do in the open window?


The loss of enterprises is inevitable. Instead of sighing every day, it's better to think about how to optimize this year's process, and recover quickly after the epidemic.


In fact, the "empty window period" does not mean that foreign trade bosses must be idle. We can do many things:


1. Recover last year's finance


I believe that many foreign trade bosses seldom analyze the financial statements of enterprises. (not even making financial statements) only know how much money your pocket can save in a year.


If you have time to calm down and analyze the financial situation of your enterprise, you will know clearly which business lines are profitable, which business lines are not profitable, and whether there is room for optimization in the allocation of funds, etc.


In particular, the matter of re offering financial statements. I've recently reviewed my 2019 financial report and found that I've wasted more than 100000 yuan on unnecessary expenses. If these expenses are used to expand new channels for customers, enterprises may be able to develop faster.


If I don't go to the second round, I will be confused and pass away. Then I will never know how I wasted my money last year, or how I should plan to use it on the blade this year.


It is also the relationship between the resumption of last year's financial statements that I will know how to plan the work of this year's enterprises in advance this year. For example, setting target sales, SOP process of enterprise talent training, distribution of marketing cost, distribution of human cost, bonus system and management method of OKR.


The more detailed you can make these plans, the clearer you will be about what to do at what stage.


2. Develop new business channels


Slowly, many foreign trade business owners also realize the benefits of independent foreign trade station. Can be targeted to expand the market in different countries, can bring stable inquiries through SEO, the most important is that the annual investment is only half of the price of a foreign exhibition.


During the period of empty window, the factory can't produce, so it's best to spend time studying independent foreign trade station.


If the boss has a background in the United States before, more or less has heard of digital marketing. This has been listed as a major in foreign universities, but it still does not exist in China.


I have many foreign trade enterprises around me. If I don't do Alibaba or participate in the exhibition, I will rely on an independent foreign trade station to support the business of the whole factory. If I put the budget of other people's participation in the exhibition directly into the advertisement, it will also bring a lot of orders.


Suppose these companies want to expand their scale to cut channels for exhibitions and Alibaba?


I think we can catch the traditional foreign trade enterprises unprepared!


If I am the foreign trade business owner of that independent station, I will issue the order as usual. I can seize the market share in the third-party platform by keeping the price low, even if my third-party platform doesn't make money. But for other foreign trade business owners, their only sales channel is the third-party platform. Once the price does not have profit space, the enterprise will go far.


In addition, when the scale is mature and the cash flow is stable, we can make a show have a model. You take the ordinary booth, and I decorate the special booth by myself. What size do you think customers will choose? In particular, foreign trade enterprises, which are founded by independent stations, are especially good at packaging. What brochures, promotional videos and so on can be done very professionally. In minutes, others think that they are big companies, and the actual scale may not be as large as other manufacturers.


Three swords for foreign trade enterprises to gain customers: exhibition, third-party platform, independent station. Most lack a third sword.


There are many independent stations, but we have to step on them!!


In fact, where there is any channel to carry out the wind and water, not here to try, there to try out. There are many outsourcing enterprises in independent stations. Only after stepping on the pit can we know what services are real and effective.


I have a point of view: every penny you spend has its value.


3. Optimize product business line


On that day, my friend Zhang Zong and I visited his friend's factory in Songgang. It's really a big factory. The first floor is the mold factory, the second floor is the window cleaning robot, the third floor is the project of Daigong brand, the fourth floor is the electronic equipment processing and so on.


The boss is over 40 years old. In his early days, he made his fortune by processing on behalf of these factories. In the previous year, the annual sales of the whole factory was more than 300 million yuan. In 2019, the annual sales directly dropped by half. This year, he also posted 20 million yuan to pay wages.


20 million, for an enterprise of his scale, it's just like fighting against water drift. It's gone after a splash!!


I've seen many foreign trade enterprises do quite a lot. They rent several floors in the industrial zone to make factory workshops,